Mobile App Daily Active User
Introduction In the digital era, mobile applications play a vital role in daily life. Measuring user engagement is essential for understanding an app’s success. One of the most important metrics used by companies is Daily Active Users (DAU). DAU represents the number of unique users who actively use an application on a particular day. This project focuses on analyzing DAU data using statistical methods to identify trends and derive user retention insights. 2. Objectives of the Study The main objectives of this project are: To analyze Daily Active User (DAU) trends over time To visualize DAU patterns using line plots To calculate daily growth rates of users To study user retention behavior based on DAU trends To apply basic statistical concepts learned in Minor 1 3. Data Description The dataset consists of: Day/Date – Time period of observation Daily Active Users (DAU) – Number of active users per day The data may be collected from: App analytics tools Simulated or sample datasets ...